01
Audit and Redesign
We map every touchpoint where people actually experience your organisation: onboarding, communications, events, and the everyday rhythm that builds belonging or quietly lets it slip. Then we build on what's working and design around what isn't.
- A full engagement and communications audit
- A clear-eyed look at who's included, who isn't, and where
- A rebuilt structure you can put into practice, not a slide deck
This is for you if
- Your programme, community or event has plateaued, and you're ready to find out why
- You want evidence before you rebuild, not another guess
- You're ready to hear where the gaps actually are, warts and all
This isn’t for you if
- You're after a cosmetic refresh rather than a structural rethink
- You're not prepared to act on what the audit turns up
02
Fractional Community and Growth Support
Embedded strategic support on a rolling basis: senior judgement in the room, before the budget exists to hire for it internally. We sit inside your rhythm, from planning cycles to communications review to the next event already on the calendar.
- A senior marketing and community lead embedded in your team
- Ongoing strategy, planning and communications review
- Direct input on every event and campaign on your calendar
This is for you if
- You've outgrown ad hoc support but aren't ready to hire in-house
- You need senior judgement in the room on an ongoing basis
- Your calendar of events and campaigns needs a consistent lead
This isn’t for you if
- You need someone full-time and in-house, every day
- You're looking for a one-off project with a fixed end date (see Launch Partner)
Prefer strategic input from Serena directly, without the embedded team? See her Advisory Retainer.
03
Build Your Community, Programme or Event
A phased build for organisations moving quickly, whether that's a scaling business, a growing nonprofit or a community launching at pace. We design the architecture for your community, programme or event ahead of the growth curve, not scrambling to catch up with it.
- A phased build plan sequenced to your growth curve
- The full community, programme or event architecture
- Hands-on delivery through launch, not just a strategy document
This is for you if
- You're scaling fast and want the architecture built before growth outpaces it
- You're launching something new and want it built right the first time
- You want hands-on delivery through launch, not just a strategy deck
This isn’t for you if
- You already have a working structure that just needs auditing (see Audit and Redesign)
- You want ongoing embedded support rather than a phased build
04
Launch Partner
Fractional Chief Marketing Officer work: strategy plus hands-on execution, delivered by our team, your team, or both. Built for young companies without the budget for a full-time CMO yet, and for teams launching or entering a new market who need senior marketing leadership in the room. We've led launches across FMCG, community platforms and startups. Different from Fractional Support: this covers full marketing leadership on a fixed sprint with an endpoint, not open-ended community and programme growth.
- A dedicated fractional CMO for the length of the sprint
- A project manager and freelance specialists as needed: social, copy, events delivery, email marketing, production
- A fixed 90-day plan with a clear end date and handover
This is for you if
- You're launching or entering a new market and need senior marketing leadership fast
- You want fixed-scope work with a clear end date, not an open-ended retainer
- You don't have the budget for a full-time CMO yet
This isn’t for you if
- You need ongoing, open-ended community and programme growth (see Fractional Support)
- You're not ready to move at a 90-day sprint pace
Pricing shown is a benchmark estimate based on typical scope, not a fixed quote. Every engagement is scoped to the work in front of us.
