No nonsense community management
for human-centred brands
Sense and Forum is a marketing studio (more like a sofa) for businesses and brands who want to start, grow, or refresh their communities.
What they said.
“A huge thank you for your help and guidance. I was feeling a bit lost and overwhelmed with how to approach this launch and having your support has given me so much more clarity and confidence in how I approach it.”
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Community Starter & Launch Kit
Are you ready to kickstart your community but don’t know where to start? If yes is your answer, you are in the right place.
This offer is designed to help you build, launch, and grow your community with a clear, structured plan. Whether you want to collaborate on strategy only or prefer build for you service this starter pack gives you the tools, guidance, and support to create a thriving, engaged community.
Let's check out what's included and the different options below 👇🏽
What’s Included:
Set Up
Comprehensive Strategy & KPIs: A detailed strategy covering your first 30 days to where you want to be in a year.
App Research: If you haven't already we will work through selecting the right app(s) for you to run your community.
Community Blueprint: A full blueprint outlining 5 channels and activities tailored to your goals.
Audience Analysis: We’ll define your target audience, outline what you want them to do, and identify where to find them.
Onboarding Process: Creation of onboarding materials, including email funnel templates to welcome new members.
Guidelines & Moderation Plan: Draft community guidelines and a moderation plan to foster a safe, inclusive space.
Content & Engagement
Content Planning: Brainstorm yearly themes and create a one-month content calendar to kick things off.
Engagement Tactics Guidebook: A guide with strategies to boost and maintain member engagement.
Memberships
Offer & Pricing Strategy: Development of a membership package and pricing strategy tailored to your audience.
Launch
Launch Plan: A comprehensive launch calendar featuring social content ideas, activations, email templates, and funnel setup.
Launch Event Support: Assistance brainstorming ideas for your launch event.
Feedback & Review
Feedback Framework: Templates and guides to gather and analyse member feedback post-launch.
Option 1: Done-With-You Service
Who It's For:
This option is perfect for community builders who want to actively collaborate on strategy but handle the implementation themselves. If you're passionate about taking charge of your community's setup but need expert guidance to create a clear plan and direction, this is for you.
What You Get:
Community Strategy: Collaboration to create a templated plug and play community plan and strategy tailored to your community’s needs.
Execution By You: You’ll implement the strategy and deliver the community build.
Two Weeks Post-Strategy Support: Continued support for two weeks post-delivery of the strategy to help answer any questions you have during the implementation phase.
Price: $1,200 one off project fee
Option 2: Done-For-You Service
Who It’s For:
Busy entrepreneurs and community leaders who want a hands-off, fully executed community-building solution. This option is ideal if you want a fully developed community setup and strategy and prefer to leave all the heavy lifting to me while you focus on other areas of your business.
What You Get:
Community Strategy + Delivery: We will handle everything from setup to launch, including strategy, planning, and set-up.
Turnkey Solution: You’ll receive a ready-to-launch community that’s equipped to start your community journey.
One Month Post-Launch Support: Continued support for one month after the launch to ensure your community is running smoothly and address any questions or adjustments needed.
Price: $3,200 one off project fee
Who I Love to Work With:
I specialise in working with Femtech companies, female-founded businesses, and supportive spaces that are dedicated to empowering women.
Trusted Partnerships:
I'm proud to be a partner with Circle and Heartbeat, two leading platforms that provide robust tools and resources to build and engage thriving communities.
Hey you! Let me guess—you’re here because you’re ready to unleash your brand's superpower and build a community that’s as vibrant and authentic as your vision.
Well, you’ve come to the right place! At Sense & Forum, we’re all about celebrating your hard work and amplifying it with a thriving community that aligns perfectly with your brand’s ethos. We’re a marketing and community agency obsessed with human-centred brands, no-nonsense community management, and results that speak for themselves.
What sets us apart? It’s simple: we dive deep into understanding your brand and your audience. No fluff, no empty promises—just creative strategies that foster real, meaningful connections. We combine innovative thinking with a straightforward, results-driven approach to help your brand build a loyal, engaged community.
We work exclusively with brands that are passionate about making a positive impact, prioritising people over profit. Our services go beyond the basics—we align with your values, understand your audience, and craft custom strategies that range from engaging content to interactive events and dynamic community-building initiatives.
At Sense & Forum, it's not just about the numbers; it's about creating a genuine, caring community. So, if you’re ready to harness the power of community and take your brand to the next level, let's join forces and make some magic happen!
Raise a glass and let’s get started! 🎉
Community Managment Solutions
Community management
Get a community manager in your pocket, creating a community bursting with your biggest fans.
Community building
Create the type of online community that leaves you shouting ‘OH ME OH MY! We did it’’.
Community Strategy
Spark up your community like a firecracker with a conversation-starting content and engagement plan.
Signature Solutions
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Starting a new community? Talk to us about crafting your community step by step, from idea to launch. Your craft is our craft.
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Looking for a community manager who cares about your people? This is no-nonsense community management perfectly tailored to your brand.
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One-off strategies to plug straight into your community. Say hello to fresh ideas and streamline processes that breathe new life into your community.
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Are you ready to enhance your community engagement through dynamic content and events? We thought so, then let’s read on.
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Ready to activate your community growth? Then it’s time to show up beyond your community borders with partnerships, ambassador programmes, and referral initiatives, oh my.
“Serena appeared at exactly the right time.”
As the founder of a community we have been experiencing growing pains recently and I was in need of some support and clarity over how we could best support our growing community whilst maintaining an intimate yet functional experience for each and every member.
Within a few days of speaking with Serena she delivered a fantastic proposal with a range of well researched options, perfectly tailored to our business needs. I would highly recommend Serena to anyone looking for support in the area of business, community or events.
Lara Sheldrake, FOunder, Found & Flourish
Meet Our Founder Serena G
I’m here to bring those epic dreams to life through captivating community management and ‘DAMN that’s good’ digital marketing.
After spending over a decade working in the marketing and events industry, I decided to take a leap into the unknown and launch my own business. In 2019, Sense and Forum (previously known as Serena G Consulting - say whaaat?!) was born - my way of helping female founded startups, femtech brands and social impact businesses to level up their communities and maximise their brands potential with a bold community strategy.
I do what I do for one simple reason: I want to see you thrive. And I know I’ve got the skills and know-how to make that a reality.
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