Migrating From Facebook to Circle.
How Found & Flourish Established Success in Building a Flourishing Community in Circle.
Hey there, social butterflies and community fanatics!
We all know social media has completely changed the game when it comes to connecting with others and building vibrant communities. But let's face it, the old faithful Facebook might not be cutting it anymore. That's where Circle swoops in.
In this blog post, we're going to take you on a journey on how we supported Found and Flourish, a community for educating, connecting and inspiring founders and freelancers and how they broke free from the chains of Facebook and found their true community-building glory with Circle.
So let’s begin
Picture this 🤔
You're setting up your content schedule and working hard trying to get your awesome content noticed by your target audience. But wait! Facebook's unpredictable algorithm keeps throwing curveballs, making it harder for your content to reach the right eyes. Plus, the chaos and distractions of the platform often leave your engaged community members lost in the shuffle, not to mention the blackouts and trying to protect the community data that you have no control over.
It's time to break free from these limitations and explore a more exciting path. Cue superhero music 🦸♀️.
Enter a new era of community management.
Introducing Circle, the dynamic platform that's about to rock your community-building world! Found and Flourish, the go-getters they are, recognised the need for change and embraced Circle with open arms. And boy, were they in for a treat!
Found and Flourish were looking for a space that allowed members to connect with each other, seek advice, share resources, and collaborate on projects in a less two-dimensional way. Facebook showed limitations in facilitating a supportive and collaborative environment where members could thrive and grow together.
This is where Sense and Forum and Circle stepped in to solve Found and Flourish’s community roadblocks.
Getting the members from Facebook to Circle needed finesse and planning. With our support and expertise, we migrated the Found and Flourish community out of Facebook and into Circle.
Lara Sheldrake, Founder Found & Flourish. writes,
The Curation and Planning.
Oh, what an adventure it has been! When it comes to migrating a thriving community, like Found and Flourish, from Facebook to Circle, you can't just wave a magic wand and make it happen. No, no, no. It requires finesse, strategy, and a whole lot of planning. But fear not, because Sense and Forum and Circle were up to the task!
“Serena created a strategy for us to smoothly and safely migrate the F&F community from FB to the Circle app. Again, a seamless experience. Our members have been congratulating her ever since. ”
This is how we got the job done.
The Countdown Begins ⏳
What's a grand migration without a little anticipation, right? We decided to add some extra oomph to the transition by creating a countdown. We plastered it everywhere — Facebook, Instagram, Twitter, you name it! Every day, we updated the Found and Flourish community on the days left until the big move. The excitement was palpable, and the countdown created a buzz that was impossible to ignore.
The Email Strategy 💌
Ah, the power of a well-crafted email. We knew that communicating the transition effectively was key to ensuring a seamless migration. So, we crafted a series of emails that explained the benefits of Circle and highlighted the unique features that would make the Found and Flourish community thrive in its new home.
But we didn't stop there! We wanted to make these emails more than just informative. We infused them with humour, quirkiness, and even a sprinkle of emojis. After all, who said emails had to be boring?
Rolling Out the Red Carpet 🎩
Once the big day arrived, we wanted to make sure the members of Found and Flourish felt like VIPs. We rolled out the red carpet, figuratively speaking, of course. We welcomed everyone with open arms, creating a warm, inviting atmosphere with Circle workflows. From personalized welcome messages to virtual confetti explosions, we pulled out all the stops to make the transition as seamless and delightful as possible.
Content Planning Extravaganza 🎉
You see, the heart and soul of any community lies in its content. So, we knew that to make this transition a success, we had to ensure that the members of Found and Flourish would continue to receive the engaging and valuable content they had grown to love. It was time to put our thinking caps on and curate an irresistible content plan.
We brainstormed like there was no tomorrow, coming up with a plethora of ideas that would make Found and Flourish members giddy with excitement. From expert-led workshops to inspiring interviews and everything in between, we left no stone unturned. Our goal was to create a content strategy that would keep the conversation flowing and the community thriving.
And voila!
The result? A 95% conversion rate! A big chunk of the community jumped on the Circle bandwagon, ready to embark on this new chapter with Found and Flourish. No hard feelings to the 5%. We understand change isn’t for everyone.
Found and Flourish successfully made the leap from Facebook to Circle, all thanks to the careful planning and curation by Sense and Forum. The community is now thriving, with members engaging in lively conversations, sharing insights, and supporting one another on their journeys. Every day we jump in, it smells like a warm cup of coffee and feels like a big hug!
But why Circle, you ask?
We provided market research on a number of platforms and at the end of the day, it was Circle that provided Found and Flourish with a plethora of perks, including:
Targeting Content:
Breathe in that sweet smell of freedom! With Circle, you regain sight of your community's destiny. Thanks to Facebook's fickle algorithm, no more playing hide-and-seek with your content. Circle empowers you to curate and prioritise content, ensuring it reaches your community members' eager eyes. With scheduling tools and the ability to create multiple channels, it's time to take charge and let your brilliance shine!
Focused Engagement:
Say goodbye to the distraction overload of Facebook and say hello to a world of focused engagement. Circle's sleek design keeps your community members captivated without those pesky distractions. They can navigate discussions, dive into topics, and effortlessly unearth hidden gems of knowledge. Get ready to witness a surge in member engagement that will have you doing a happy dance!
Monetisation Opportunities:
Ready to turn your passion into profit? Circle has got your back! Say goodbye to the revenue limitations of Facebook and say hello to a world of monetisation possibilities. FOund and FLourished were able to set up a series of memberships plans in Circle, offering a dazzling array of options, from paid memberships to selling access to exclusive courses. Time to make it rain and watch your business do a victory dance.
But wait, there is more..
Improved Community Management:
Become the master of community management wizardry! Circle equips you with powerful tools to moderate and organize discussions effortlessly. Custom channels take conversations to a whole new level, making it a breeze for members to find the juiciest topics. Found and Flourish took full advantage of this feature, providing their community with mini-communities within the community, providing safe spaces for minority groups to spark conversation and confidently drive change in the work they were doing. We all need a seat at the table.
And don't forget about Circle's moderation tools, shielding your community from trolls or spam. You're the superhero, keeping your community safe and harmonious! Which we are all about here at Sense and Forum.
Enhanced Member Profiles:
Let your members shine like the stars they are! Circle gives your community members the freedom to express themselves through customizable profiles. From showcasing their pronouns to highlighting their skills and expertise, members can truly embrace their unique identities. This fosters a sense of belonging and sparks connections among like-minded individuals all while feeling safe in a community space. Get ready to witness a vibrant tapestry of diverse personalities within your community!
Deeper Connections and Networking:
Prepare for a networking extravaganza! Circle creates an environment ripe for forging deep connections among your members. Found and Flourish knew the power of connections, so they organised their famous Hugs and Brunch and Coffee Roulette more seamlessly through the app. That is right, Cricle has an app so members can access the community straight from their phones. #bonuspoints
In Circle, members have a greater opportunity to connect with each other, interact with industry experts, learn from their experiences, and build lasting relationships. Oh, and let's not forget the direct messaging feature, where members can engage in one-on-one or group conversations. It's time to bring people together, foster collaboration, and watch your community thrive!
Enhanced Analytics and Insights:
Embrace your inner data, nerd! Circle provides comprehensive analytics and insights that allow you to get a pulse on your community's performance. Dive into the numbers, track active members, measure engagement levels, and identify popular topics. This treasure trove of information helps you tailor your content, discussions, and events to serve your community's desires and preferences better. With data-driven decisions, you're unstoppable!
Seamless User Experience:
Buckle up for a smooth and delightful user experience! Circle's look and feel and user-friendly design ensure members can easily navigate the platform. Say goodbye to confusion and frustration as members find relevant discussions, resources, and events effortlessly. The seamless user experience fosters satisfaction, boosts engagement, and keeps your community coming back for more.
Phew!
What a thrilling adventure we've had exploring the tale of Found and Flourish and their transition from Facebook to Circle. With careful planning and curation by us at Sense and Forum, Found and Flourish successfully made the leap from Facebook to Circle.
So, fellow community builders, if you're ready to break free from the limitations of Facebook, take a cue from Found and Flourish's story. Work with us to create an exit strategy that's both effective and enjoyable. With the right planning, content strategy, countdowns, and a touch of email magic, you, too, can have a successful migration with Circle by your side.
What next?
Now, go forth and create communities that flourish!
Get your free 14-day trial with Circle here.
Book a call with Sense and Forum to chat more about the community migration.
Join the Found and Flourish Community.