Meet the team
A small core team, extended by the specialists we bring in project by project.
Serena Kara Gasparini: the story behind the Delia Model™
Serena Kara Gasparini founded Sense & Forum® and created the DELIA Model™ (Diverse, Emotionally Safe, Life-Centred, Inclusive, Accessible), her methodology behind how we work.
Serena has spent over 20 years in marketing, events and community, building programmes and brands from the ground up. A period of burnout forced a full reset, and forced her to name a pattern she’d been seeing for eight years: programmes and marketing built for women, but never shaped by them. The DELIA Model™ is what came out of that reset, and it’s what Sense & Forum® is built on.
Alongside Sense & Forum®, Serena runs FemNEST, a financial wellness platform mapping women’s health and life transitions to their financial outcomes. She works more broadly too, with any organisation genuinely building toward inclusion.
- Top 100 Marketers 2025
- Digital Community Leader 2023
- Circle / Heartbeat / Mighty Networks Expert Partner
- 99% retention rate on platform migrations across 20+ startups
- Launches led across FMCG, femtech, female-led orgs, communities and startups
Dedicated CMO, project manager, and freelance specialists
Every engagement is staffed by a dedicated fractional CMO and a project manager, plus freelance specialists as needed: social, copy, events delivery, email marketing and production.
The extended team
Consider this the trailer. Full cast list coming soon: these are the specialists we bring in project by project, and profiles go live as the bench is re-engaged.
A little more about Serena
Serena Kara Gasparini is a Fractional CMO and Community-Led Marketing Strategist based in Cyprus, working with founders and organisations internationally. Her work sits at the intersection of marketing, community, programme design and the systems that connect them. She has more than 20 years of experience across marketing, events and community, and works with founders who want to build growth around the people they are actually trying to reach.
Serena works at the architecture level of a business, helping founders design marketing, community and growth systems that are thoughtful, commercially useful and built around real human behaviour. She advises as a Fractional CMO and strategist, and works across positioning, go-to-market strategy, community-led growth, programmes, events and customer experience. The strategy and advisory work comes from Serena. The build and delivery happens through Sense & Forum®, the agency she founded.
Sense & Forum® is Serena Kara Gasparini's community-led marketing agency. The agency designs and builds marketing, community and growth systems for founders and organisations, bringing together senior marketing leadership, community strategy, programme design and delivery. Sense & Forum exists to make sure the strategy works in practice, not just on a slide deck.
Sense & Forum® was founded by Serena Kara Gasparini. Serena created the agency as the delivery arm for her strategic work, bringing together the people, systems and expertise needed to turn good ideas into programmes, communities and experiences that work for the people using them.
The DELIA Model™ is Serena Kara Gasparini's programme and community design methodology. DELIA stands for Diverse, Emotionally Safe, Life-Centred, Inclusive, Accessible: the framework she uses to design programmes, communities, events and marketing systems through a matriarchal lens, with attention to the people, relationships, rhythms and details that shape how something actually works. The DELIA Model™ underpins the work Serena advises on and the work delivered through Sense & Forum®.
Serena Kara Gasparini is the founder of Sense & Forum® and the creator of The DELIA Model™. She creates the methodology and advises from the boardroom and the stage. Sense & Forum® is where that thinking is built into real programmes, communities, marketing systems and experiences.