Who's building it

Meet the team

A small core team, extended by the specialists we bring in project by project.

Meet the founder

Serena Gasparini: the story behind the Delia Model™

Serena has spent over 20 years in marketing, events and community, building programmes and brands from the ground up. A period of burnout forced a full reset, and out of that came the Delia Model™, the inclusion framework Sense & Forum® is built on.

Alongside Sense & Forum®, Serena runs a separate fractional CMO practice with a specialism in femtech and inclusive brand-building, the space she knows best. She works more broadly too, with any organisation genuinely building toward inclusion.

  • Top 100 Marketers 2025
  • Digital Community Leader 2023
  • Circle / Heartbeat / Mighty Networks Expert Partner
  • 99% retention rate on platform migrations across 20+ startups
  • Launches led across FMCG, communities and startups
Serena Gasparini
The core team

Dedicated CMO, project manager, and freelance specialists

Every engagement is staffed by a dedicated fractional CMO and a project manager, plus freelance specialists as needed: social, copy, events delivery, email marketing and production.

Serena
Consultant + CEO
Elenia
Business Development + Ops
Mai
Project Manager

The extended team

Placeholder cards for the specialists we bring in project by project. Profiles go live as the bench is re-engaged.

Social Media
Community Platform Builder
Event Delivery
Copywriting
Email Marketing
Production
Partnerships Specialist
Accessibility Consultant

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