Meet the team
A small core team, extended by the specialists we bring in project by project.
Serena Gasparini: the story behind the Delia Model™
Serena Gasparini founded Sense & Forum® and created the DELIA Model™, her methodology behind how we work.
Serena has spent over 20 years in marketing, events and community, building programmes and brands from the ground up. A period of burnout forced a full reset, and forced her to name a pattern she’d been seeing for eight years: programmes and marketing built for women, but never shaped by them. The DELIA Model™ is what came out of that reset, and it’s what Sense & Forum® is built on.
Alongside Sense & Forum®, Serena runs FemNEST, a financial wellness platform mapping women’s health and life transitions to their financial outcomes. She works more broadly too, with any organisation genuinely building toward inclusion.
- Top 100 Marketers 2025
- Digital Community Leader 2023
- Circle / Heartbeat / Mighty Networks Expert Partner
- 99% retention rate on platform migrations across 20+ startups
- Launches led across FMCG, femtech, female-led orgs, communities and startups
Dedicated CMO, project manager, and freelance specialists
Every engagement is staffed by a dedicated fractional CMO and a project manager, plus freelance specialists as needed: social, copy, events delivery, email marketing and production.
The extended team
Consider this the trailer. Full cast list coming soon: these are the specialists we bring in project by project, and profiles go live as the bench is re-engaged.
