Crowdfunding is a community project. We build the community.
Campaigns do not fund because of a clever page. They fund because people were already in the room. We help founders build that audience, shape the story and run the campaign comms, so launch day is a celebration, not a cold start.
Built for founders who want backers, not just a spike
- Female-led and femtech brands raising from their community
- Founders planning a reward, equity or debt campaign
- Teams with a great idea but no warm audience yet
- Brands that want backers who stay, not just a one-off spike
Four stages, one campaign
Every campaign runs through the same DELIA Model™ behind everything we build: we notice who the campaign leaves out, and design them back in before launch day, not after.
Audience and community build (4 to 8 weeks before launch)
- Email list and waitlist set-up
- Community spaces and warm-up content
- Early supporter and ambassador outreach
Campaign strategy and story
- Positioning and campaign narrative
- Reward tiers or investor-facing messaging
- Page copy and video brief
- Launch plan and 48-hour momentum plan
Launch and live campaign communications
- Email sequences
- Social and community content calendar
- Daily check-ins and momentum moments
- Backer and investor Q&A support
Investor care and community
- Update and thank-you comms
- Ongoing backer and investor community spaces
- Regular updates and relationship management
- Review of what worked and what next
How it works
Chat
We talk through your idea, audience and timeline.
Plan
We agree scope, campaign strategy and a launch calendar.
Build
We grow the audience and create the campaign assets.
Launch
We run campaign communications alongside you.
Nurture
We keep your backers or investors engaged.
Specialists, brought in where you need them
We bring in trusted freelance specialists where you need them for the campaign itself: video and design support, built around the strategy and story we’ve already agreed.
Clear and honest
- We cover marketing and community only. For equity or debt raises, legal, financial and regulatory advice must come from licensed professionals.
- We cannot guarantee funding outcomes. No one honestly can.
- Your network matters. Most early backers come from the people you already reach. We help you grow and activate that audience.
- Platform and legal choices are yours. We build the campaign and the audience that runs on them, not the platform or legal structure itself.
Frequently asked questions
No. Platform choice is yours. We build the audience, campaign strategy and live communications that run on whichever platform you pick.
No. That sits with your own legal and financial advisers. We cover the marketing and community side only.
Ideally 6 to 8 weeks before launch, so your audience is warm.
Yes. That is exactly what the pre-launch build is for.
This is not theory. Serena Kara Gasparini has built audiences from scratch for her own ventures too, including FemNEST, the femtech platform she also founded.
Case study: FemNEST’s sold-out launch
FemNEST sold out its launch event in Paphos: 40 women in the room, a live stream across three countries, and a letter of support read aloud from Cyprus’s Commissioner for Gender Equality. Built the same way we build every campaign: audience first, story second.
Read the FemNEST case study →Case study: AndCo’s £1m raise
We built AndCo’s community from the ground up: speed networking events and member engagement that kept their audience close. AndCo went on to raise £1 million to transform London’s bars into coworking spaces.
Read more about AndCo’s raise →